Large Language Models in Retail CRM Systems: A Technical Evaluation of Improving Customer Support, Engagement, and Sales Strategies. Journal of Artificial Intelligence Research and Applications, [S. l.], v. 4, n. 2, p. 85–130, 2024. Disponível em: https://jairajournal.org/index.php/publication/article/view/9. Acesso em: 14 mar. 2025.